One of the largest insurers in Utah needed to modernize their marketing from TV and print to the new landscape of integration. I worked to create user personas and the their mindset maps inorder to plan on where to reach them and with what message.
It all starts with one good choice
It seems impossible that a health insurer would genuinely try to guide and help their members, but SelectHealth is that rare company who backs its words, being a true part of the community.
Dancer
Renan
Johanna
Swimmer
