Healthcare is a complicated subject. The way companies talk about it makes you wonder if they are actually trying to confuse the audience. I’ve always tried to find the human connection in our messaging to make even the most confusing information easy to understand.
Blue Cross Blue Shield Federal Employee Program
I took over the Blue Cross Blue Shield Federal Employee Program account when it was just a $500,000 account and grew it into the largest account of the agency at over $5million. Each year was highlighted with new visuals, new shoots, and most importantly new strategies to continue to grow.
SelectHealth
One of the largest insurers in Utah needed to modernize their marketing from TV and print to the new landscape of integration. I worked to create user personas and the their mindset maps inorder to plan on where to reach them and with what message.
