Pharma and Medical Technology is too often viewed as a necessary evil in most agencies. Sure it pays the bills but no one actually wants to work on it. I never understood this mentality. Some of the work I am most proud of is in this area. I love the challenge of understanding complex issues and creating engaging content to convey the true value of the product.
B. Braun
When you are a truly caring company like B. Braun, you get lumped in with all the negative connotations of the medical industry. We helped this family owned company to show their true nature and separate them from rest of the industry.
Zimmer
The largest joint replacement company needed to update their online presence. I worked to build persona boards and developed an entire new exciting website for them.
Evoxac
I doubt you’ve ever heard of Sjögren's Syndrome. Unfortunately not many doctors have either. But for those with it all they want is for their doctor to understand their need.
