When you are a truly caring company like B. Braun, you get lumped in with all the negative connotations of the medical industry. We helped this family owned company to show their true nature and separate them from rest of the industry.
Solutions For Life
Nobody notices IV bags in hospitals. Until they’re not there. In 2019, unexpected IV drug shortages reached crisis levels in the United States. Without enough supply to meet demand, hospitals lacked the critical IV solutions needed to treat patients. Hospital leaders were outraged, patients were in danger and answers were needed fast. We highlighted the life saving work B. Braun was doing to remedy the situation.
Malnutrition
Sometimes a visually arresting image is what is needed to bring awareness in medical journals to a topic often ignored. Working with a fruit sculptor we created an eye catching campaign to shine a light on the issue of malnutrician in hospitals.
