Strategy is where my scientific background really shines. Researching to find the right data then analyzing it comes second nature to me. But that’s not where it ends. Looking at the full landscape to understand how it will benefit the project and client is where my creative thinking comes through.
User Journeys
There is no better way to start a campaign than by working with various capabilities like Media and Analytics to build a full story of how to reach our audience.
Mind Mapping
What is the audience thinking when? If you can figure this out the messaging will easily follow.
User Experience
Pretty pictures and words won’t do anything to persuade an audience unless their experience needs are met. I’ve studied for years how to understand and create the best experiences to give users the cleanest simplest way to get to the information they want.
